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Nowadays, with the spread of the internet, people's interest in search engines has increased. This has made it necessary to carry out SEO studies in order for websites to rank higher in searches made by search engines. Determining keywords is also very important in these SEO studies. So, how should keywords be determined on websites?
Here are some factors to consider in the keyword determination process:
Analysis of Business and Target Audience:
The first stage of the keyword determination process is to make a detailed analysis of your business and its target audience. You need to research what similar businesses are doing in your industry, what features of your products and services stand out, and what keywords your target audience can use. At this stage, competitor analysis and customer research are carried out to ensure that the keywords to be determined are accurate and effective.
Keyword Research:
The most important step in the keyword determination process is to do keyword research. Keyword research is the most effective way to determine which word or words are most frequently searched according to the characteristics of the business and the target audience. In this process, external tools such as Google AdWords Tools can also be used to determine keywords.
Relevance and Importance of Keywords:
Another important factor in the keyword determination process is the prevalence and importance of keywords. It is important that the keywords are relevant to your target audience and your business and have the value perceived by search engines. Additionally, when determining the hierarchy of keywords, the priority and importance of keywords should be taken into consideration.
Density of Keywords:
Another important factor in the keyword determination process is the density of the keyword. Having the keyword appear in 3% to 5% of the content on your site will help you rank higher in search engines. However, high keyword density may also cause your website to be perceived as spam by search engines.
Nowadays, with the spread of the internet, the online presence of businesses is also increasing. In order to rank high in search engines, it is necessary to determine correct and effective keywords by paying attention to the keyword determination process. In the process of determining keywords, factors such as business analysis, keyword research, prevalence and importance of keywords, and keyword density should be taken into account.
