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SEO compatible websites are an indispensable part of digital marketing strategies today. Search engines use certain rules and criteria when indexing websites. Therefore, if a website is SEO compatible, it will rank higher in search engines.
An SEO compatible website is a website created in accordance with certain technical and content rules. These rules are:
- Fast Loading:
Fast loading of a website increases user experience and is considered an important criterion by search engines. Therefore, the loading speed of the website should be optimized.
- Mobile Compatible:
Mobile device usage is increasing day by day. Therefore, making the website compatible with mobile devices increases the user experience and ensures that it ranks higher in search engines.
- Correct Keyword Usage:
It is important to use targeted keywords correctly in the content of the website. In this way, website contents are better understood by search engines and ranked higher.
- Title Tags:
Heading tags (H1, H2, H3, etc.) on the website must be used correctly. Title tags are considered an important criterion by search engines.
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- URL Structure:
The URL structure of the website is important for search engines. The URL structure should be easy to read, understand and contain keywords.
- Content Quality:
The quality and originality of the content on the website is rewarded by search engines. Quality content attracts users' attention and increases the sharing rate of the website.
Creating an SEO compatible website is one of the most important steps of digital marketing strategies. To achieve a high ranking, the website must be designed in accordance with technical and content rules. When these rules are implemented correctly, the website is visited more by users and ranks higher in search engines.